Amaro Creative Studio
Amaro Creative Studio
THE COMPANY
Amaro Studio gives users fast, intuitive access to the best generative AI models — but with added tools to actually make them useful. Unlike most AI playgrounds, this one is built for control and refinement, helping users move from first draft to polished asset with minimal friction.
ROLE
Founding Designer
WHEN
August 2023 - Present
IMPACT
A product used by 5000+ users and enterprises for their live websites and media.
What started as a tool to simply access all the best models evolved into a full creative environment for experimentation, iteration, and output generation.
What started as a tool to simply access all the best models evolved into a full creative environment for experimentation, iteration, and output generation.
Most AI tools were either too technical or too generic. We learned that creative users didn’t just want novel outputs — they wanted results that felt tailored, useful, and production-ready.
Most AI tools were either too technical or too generic. We learned that creative users didn’t just want novel outputs — they wanted results that felt tailored, useful, and production-ready.
Users' first results were never their best so they needed to explore many versions fast. I focused on minimizing friction in testing, tweaking, and remixing results.
Users' first results were never their best so they needed to explore many versions fast. I focused on minimizing friction in testing, tweaking, and remixing results.
I solved for simplicity and value in a novel space.
Generating production-ready product images in seconds was unfamiliar and new. We made sure to make the experience from start to finish as seamless as possible and
also gave as much control to the user as we could.
I solved for simplicity and value in a novel space.
Generating production-ready product images in seconds was unfamiliar and new. We made sure to make the experience from start to finish as seamless as possible and also gave as much control to the user as we could.
I solved for simplicity and value in a novel space.
Generating production-ready product images in seconds was unfamiliar and new. We made sure
to make the experience from start to finish as seamless as possible and also gave as much control to the user as we could.
This wasn't just a UX decision — it was a business one. Unlike experimental AI features, users saw direct value with product photoshoots and were willing to pay for it. Product photos were both a clear need and a familiar use case, making them the perfect entry point for companies new to AI.
This wasn't just a UX decision — it was a business one. Unlike experimental AI features, users saw direct value with product photoshoots and were willing to pay for it. Product photos were both a clear need and a familiar use case, making them the perfect entry point for companies new to AI.
Helped drive conversion from free users to paid, especially among ecommerce brands
Enabled even non-technical users to generate high-quality visuals quickly
Helped drive conversion from free users to paid, especially among ecommerce brands
Enabled even non-technical users to generate high-quality visuals quickly
Here are some product photoshoot results created using the Amaro creative studio.
Here are some product photoshoot results created using the Amaro creative studio.
