Amaro Marketing Analysis Tool
Amaro Marketing Analysis Tool
THE COMPANY
Amaro’s AI-powered marketing tool bridges the gap between analytics and content creation—helping marketers understand what’s working and automatically generate what’s next.
ROLE
Founding Designer
WHEN
August 2023 - Present
IMPACT
Built the foundational UX for Amaro Analytics, transforming scattered marketing data into a streamlined, insight-driven experience.
Many brands struggle to extract actionable insights from ad performance. They struggle even more to act on them—especially without a dedicated creative team.
Many brands struggle to extract actionable insights from ad performance. They struggle even more to act on them—especially without a dedicated creative team.
We created a smarter, more powerful way to go from data → direction → output.
We created a smarter, more powerful way to go from data → direction → output.
Through user interviews with growth marketers, we developed a suite of tools
that addressed their needs.
Through user interviews with growth marketers, we developed a suite of tools
that addressed their needs.
Unified dashboards of key metrics & insights.
Unified dashboards of key metrics & insights.
Customized, shareable reports that are autogenerated just from a query.
Customized, shareable reports that are autogenerated just from a query.
A/B testing feature with autogenerated content and copy based off previous performance.
A/B testing feature with autogenerated content and copy based off previous performance.
An assistant chat to help you with any asks you have.
An assistant chat to help you with any asks you have.
Bridging the gap between data and design wasn’t just a technical challenge—it was a UX one. We had to earn trust from marketers accustomed to traditional analytics, while introducing AI-driven insights in a way that felt reliable, familiar, and actionable. Navigating the tension between new technology, massive datasets, and deeply ingrained user expectations made this one of the most complex and rewarding problems I’ve worked on.
Bridging the gap between data and design wasn’t just a technical challenge—it was a UX one. We had to earn trust from marketers accustomed to traditional analytics, while introducing AI-driven insights in a way that felt reliable, familiar, and actionable. Navigating the tension between new technology, massive datasets, and deeply ingrained user expectations made this one of the most complex and rewarding problems I’ve worked on.
