Dylan Ly
Resume
Marriage Pact
THE COMPANY
A viral social experience that matches a college student with their perfect match on campus based on answers to a questionnaire.
ROLE
Launch Team PM, Design, Product
WHEN
January 2021 - May 2022
IMPACT
Created a cultural phenomenon reaching 260k people and 70+ universities.
I launched the Marriage Pact at 25+ schools with a participation rate upwards of 40% of the student body at each school. I got these numbers after only being at a school for a week.
We created virality by designing and pushing marketing assets in all high traffic facets. We analyzed school specific social networks and strategized where to seed in order to create virality.
We worked with individuals at every school to learn of the existing college culture. We then could adapt marketing frameworks that specifically fit the school.
I learned how to hack virality, create and launch products, deliver value to customers on a wide scale, and design marketing assets that convert.
Each marketing asset was tailored for specific environments and cultures of college campuses.
Working on the product team, our goal was to make the Marriage Pact something you interact with more than just a week out of the year.
Developed a product roadmap that would create marriage pact value more than just than in that week.
The goal of marketing was to always capture viewers and create conversation. This would lead students to take action.
