Dylan Ly

Dylan Ly

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Poparazzi

Poparazzi

THE COMPANY

A Series A funded social media platform where you are your friend’s poparazzi. You are your friends’ Poparazzi and they are yours.

ROLE

Growth Marketing & Design

WHEN

June 2021 - January 2022

IMPACT

250+ million photos shared and #1 in the App Store in 50+ countries.

We developed an Instagram launching strategy that we made scalable to any high school without the need for an ambassador. We saw success rates, seeding in 20% of high schools solely based off using Instagram.

We developed an Instagram launching strategy that we made scalable to any high school without the need for an ambassador. We saw success rates, seeding in 20% of high schools solely based off using Instagram.

We ran multiple simultaneous prototypes of how to seed at college campuses.

We ran instagram only campaigns, a TikTok factory strategy, and a party pack strategy - learning valuable information from all of these rapid iterations.

We ran multiple simultaneous prototypes of how to seed at college campuses.

We ran instagram only campaigns, a TikTok factory strategy, and a party pack strategy - learning valuable information from all of these rapid iterations.